{"id":44,"date":"2021-05-06T10:14:42","date_gmt":"2021-05-06T10:14:42","guid":{"rendered":"https:\/\/www.assentinternational.com\/us\/?page_id=44"},"modified":"2021-08-18T09:25:15","modified_gmt":"2021-08-18T09:25:15","slug":"advertising","status":"publish","type":"page","link":"https:\/\/www.assentinternational.com\/us\/industries\/advertising\/","title":{"rendered":"Advertising"},"content":{"rendered":"\n<div class=\"alignfull wp-block-ugb-feature ugb-feature ugb-9f2b8cf ugb-feature--v2 ugb-feature--design-plain ugb-main-block ugb-main-block--inner-wide ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-9f2b8cf .ugb-img{-webkit-mask-image:url('data:image\/svg+xml;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMjAwIDIwMCIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj48cGF0aCBjbGFzcz0ic3F1YXJlX3N2Z19fc3QwIiBkPSJNMCAwaDIwMHYyMDBIMHoiPjwvcGF0aD48L3N2Zz4=');mask-image:url('data:image\/svg+xml;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMjAwIDIwMCIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj48cGF0aCBjbGFzcz0ic3F1YXJlX3N2Z19fc3QwIiBkPSJNMCAwaDIwMHYyMDBIMHoiPjwvcGF0aD48L3N2Zz4=')}.ugb-9f2b8cf .ugb-feature__title{color:#ffffff}.ugb-9f2b8cf .ugb-feature__description{color:#ffffff}.ugb-9f2b8cf .ugb-inner-block{text-align:center}.ugb-9f2b8cf.ugb-feature{background-color:var(--stk-global-color-91308,#000000);background-attachment:fixed;background-image:url(https:\/\/www.assentinternational.com\/us\/wp-content\/uploads\/2021\/06\/advertising-square-1.png)}.ugb-9f2b8cf.ugb-feature:before{background-color:var(--stk-global-color-91308,#000000);opacity:0.5}@media screen and (min-width:768px){.ugb-9f2b8cf .ugb-img{width:1024px;height:auto !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--wide\"><div class=\"ugb-block-content\"><div class=\"ugb-feature__item\"><div class=\"ugb-feature__content\"><h2 class=\"ugb-feature__title\">Advertising<\/h2><p class=\"ugb-feature__description\">The advertising industry presents some interesting challenges in creative asset management and information governance that are found in few other places.<\/p><\/div><div class=\"ugb-feature__image-side\"><img decoding=\"async\" class=\"ugb-feature__image ugb-feature__image-has-shape ugb-img wp-image-210 ugb-img--shape ugb-image--shape-stretch\" src=\"https:\/\/www.assentinternational.com\/us\/wp-content\/uploads\/2021\/06\/advertising-square-1-1024x1024.png\" alt=\"advertising\" height=\"1024\" srcset=\"https:\/\/www.assentinternational.com\/us\/wp-content\/uploads\/2021\/06\/advertising-square-1-1024x1024.png 1024w, https:\/\/www.assentinternational.com\/us\/wp-content\/uploads\/2021\/06\/advertising-square-1-300x300.png 300w, https:\/\/www.assentinternational.com\/us\/wp-content\/uploads\/2021\/06\/advertising-square-1-150x150.png 150w, https:\/\/www.assentinternational.com\/us\/wp-content\/uploads\/2021\/06\/advertising-square-1-768x768.png 768w, https:\/\/www.assentinternational.com\/us\/wp-content\/uploads\/2021\/06\/advertising-square-1.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Often the creative assets held by agencies pre-release, are highly sensitive. &nbsp;They could contain commercial information that must not be disclosed to the client\u2019s competitors before a public launch, or there may be content awaiting legal clearance to broadcast. Leaks can cost huge financial and reputational damage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, when content is broadcast to the public arena or published online, the sensitivity of that asset diminishes greatly.<\/p>\n\n\n\n<div class=\"alignwide wp-block-ugb-card ugb-card ugb-4ea109b ugb-card--v2 ugb-card--design-basic ugb-card--columns-2 ugb-main-block\"><style>.ugb-4ea109b .ugb-card__title,.ugb-4ea109b .ugb-card__subtitle,.ugb-4ea109b .ugb-card__description,.ugb-4ea109b .ugb-button-container{text-align:left}.ugb-4ea109b .ugb-card__item{border-radius:0px !important}.ugb-4ea109b .ugb-card__item1 .ugb-card__image{background-image:url(https:\/\/www.assentinternational.com\/us\/wp-content\/uploads\/2021\/06\/advertising-square-1-1024x1024.png)}.ugb-4ea109b .ugb-card__item2 .ugb-card__image{background-image:url(https:\/\/www.assentinternational.com\/us\/wp-content\/uploads\/2021\/06\/ISO-27001-Square-1024x1024.png)}.ugb-4ea109b .ugb-card__item3 .ugb-card__image{background-image:url(https:\/\/d3gt1urn7320t9.cloudfront.net\/library\/block-card-capital-card\/image-3-url.jpg)}.ugb-4ea109b .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-card__item ugb-card__item1 ugb--shadow-4\"><div class=\"ugb-card__image\"><\/div><div class=\"ugb-card__content\"><h4 class=\"ugb-card__title\"><strong>Advertiser Trust<\/strong><\/h4><p class=\"ugb-card__description\">Creative agencies, digital agencies, asset management platforms and others in the advertising supply chain turn to ISO standards to provide a structured framework for managing some of these governance issues and demonstrate to their stakeholders that they have achieved a level of compliance.<br><br>ISO certification\u00a0provides an internationally recognized commitment to best practice through an independent assessment. Assent International can help you implement effective management systems to meet certification requirements.<\/p><\/div><\/div><div class=\"ugb-card__item ugb-card__item2 ugb--shadow-4\"><div class=\"ugb-card__image\"><\/div><div class=\"ugb-card__content\"><h4 class=\"ugb-card__title\"><strong>Information Security- ISO 27001 for the Advertising Industry<\/strong><\/h4><p class=\"ugb-card__description\">Information Security is becoming a focus for many businesses and our consultants have plenty of experience implementing&nbsp;<a href=\"https:\/\/www.assentinternational.com\/us\/iso-27001\/\">ISO 27001<\/a>&nbsp;in the advertising supply chain.<br><br>Although much of the information in today\u2019s business world exchanges electronically, the standard takes a risk based approach that incorporates Human Resources, Physical Security of the processing facility and supplier relationships.<br><br><a href=\"https:\/\/www.assentinternational.com\/us\/iso-27001\/\">ISO 27001 for advertising agencies<\/a>&nbsp;can support tender responses by answering many of the due diligence questions around Information Security and Cyber Defense.<br><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignwide wp-block-ugb-card ugb-card ugb-cdc03ee ugb-card--v2 ugb-card--design-basic ugb-card--columns-2 ugb-main-block\"><style>.ugb-cdc03ee .ugb-card__title,.ugb-cdc03ee .ugb-card__subtitle,.ugb-cdc03ee .ugb-card__description,.ugb-cdc03ee .ugb-button-container{text-align:left}.ugb-cdc03ee .ugb-card__item{border-radius:0px !important}.ugb-cdc03ee .ugb-card__item1 .ugb-card__image{background-image:url(https:\/\/www.assentinternational.com\/us\/wp-content\/uploads\/2021\/06\/other-standards-square-1024x1024.png)}.ugb-cdc03ee .ugb-card__item2 .ugb-card__image{background-image:url(https:\/\/www.assentinternational.com\/us\/wp-content\/uploads\/2021\/05\/isocert-01.png)}.ugb-cdc03ee .ugb-card__item3 .ugb-card__image{background-image:url(https:\/\/d3gt1urn7320t9.cloudfront.net\/library\/block-card-capital-card\/image-3-url.jpg)}.ugb-cdc03ee .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-card__item ugb-card__item1 ugb--shadow-4\"><div class=\"ugb-card__image\"><\/div><div class=\"ugb-card__content\"><h4 class=\"ugb-card__title\"><strong>TPN&nbsp;<\/strong><em>(Formerly MPAA, CDSA)<\/em><strong>&nbsp;and Other Industry standards<\/strong><\/h4><p class=\"ugb-card__description\">When dealing with large studios, advertising firms may come across other standards based on <a href=\"https:\/\/www.assentinternational.com\/us\/iso-27001\/\">ISO 27001<\/a>.<br><br>For example, the&nbsp;<strong>Trusted Partner Network (TPN)<\/strong>&nbsp;is funded by the largest studios in America and has developed a standard for Information Security which can align with ISO 27001 to create a holistic approach to information governance.<\/p><\/div><\/div><div class=\"ugb-card__item ugb-card__item2 ugb--shadow-4\"><div class=\"ugb-card__image\"><\/div><div class=\"ugb-card__content\"><h4 class=\"ugb-card__title\"><strong>ISO Certification for the Advertising Industry<\/strong><\/h4><p class=\"ugb-card__description\">There are several ISO standards implemented in the advertising industry including&nbsp;<a href=\"https:\/\/www.assentinternational.com\/us\/iso-9001\/\">ISO 9001 for quality management<\/a>,&nbsp;<a href=\"https:\/\/www.assentinternational.com\/us\/iso-14001\/\">ISO 14001 for environmental management<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.assentinternational.com\/us\/iso-22301\/\">ISO 22301 for business continuity management<\/a>.<br><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"alignwide wp-block-ugb-cta ugb-cta ugb-bad263f ugb-cta ugb-cta--v2 ugb-cta--design-plain ugb-main-block ugb--has-bottom-separator\"><style>.ugb-bad263f .ugb-cta__title,.ugb-bad263f .ugb-cta__description,.ugb-bad263f .ugb-button-container{text-align:center !important}.ugb-bad263f .ugb-cta__title{color:#000000}.ugb-bad263f .ugb-button .ugb-button--inner{font-family:\"Source Sans Pro\",Sans-serif !important;font-size:18px !important}.ugb-bad263f .ugb-button{background-color:var(--stk-global-color-84674,#00c279)}.ugb-bad263f .ugb-button .ugb-button--inner,.ugb-bad263f .ugb-button svg:not(.ugb-custom-icon){color:var(--stk-global-color-4615,#ffffff) !important}.ugb-bad263f .ugb-button:hover .ugb-button--inner,.ugb-bad263f .ugb-button:hover svg:not(.ugb-custom-icon){color:#ffffff !important}.ugb-bad263f .ugb-button:hover{background-color:var(--stk-global-color-40036,#00473d);opacity:1}.ugb-bad263f .ugb-inner-block{text-align:center}.ugb-bad263f.ugb-cta{justify-content:center}<\/style><div class=\"ugb-bottom-separator\"><div class=\"ugb-separator-wrapper\"><svg viewbox=\"0 0 1600 200\" filter=\"url(#wave-3-shadow_svg__a)\" enablebackground=\"new 0 0 1600 200\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"ugb-separator__shadow\" preserveaspectratio=\"none\" aria-hidden=\"true\"><filter id=\"wave-3-shadow_svg__a\"><feGaussianBlur in=\"SourceAlpha\" stddeviation=\"4\"><\/feGaussianBlur><feComponentTransfer><feFuncA type=\"linear\" slope=\"0.4\"><\/feFuncA><\/feComponentTransfer><feMerge><feMergeNode><\/feMergeNode><feMergeNode in=\"SourceGraphic\"><\/feMergeNode><\/feMerge><\/filter><path class=\"wave-3-shadow_svg__st2\" d=\"M1413.6 161.4c-157.9 0-338.2-37.7-495.1-67.4-215.6-40.8-328.1-44.6-418.2-41.1S317 73.4 188.5 102-10 136.2-10 136.2v10s69.9-5.7 198.5-34.3 221.7-45.7 311.8-49.1 202.6.3 418.2 41.1c156.9 29.7 337.2 67.4 495.1 67.4 127.6 0 196.4-19.4 196.4-19.4v-10s-68.8 19.5-196.4 19.5z\"><\/path><\/svg><svg viewbox=\"0 0 1600 200\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"ugb-separator__layer-1\" preserveaspectratio=\"none\" aria-hidden=\"true\"><path class=\"wave-3_svg__st2\" d=\"M1413.6 161.4c-157.9 0-338.2-37.7-495.1-67.4-215.6-40.8-328.1-44.6-418.2-41.1S317 73.4 188.4 102-10 136.2-10 136.2v74.2h1620v-68.5s-68.8 19.5-196.4 19.5z\"><\/path><\/svg><\/div><\/div><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-cta__item\"><h3 class=\"ugb-cta__title\"><meta charset=\"utf-8\">Contact us&nbsp;to speak to our consultants.<\/h3><div class=\"ugb-button-container\"><a class=\"ugb-button ugb-button--size-normal\" href=\"https:\/\/www.assentinternational.com\/us\/contact\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Contact Us<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Advertising The advertising industry presents some interesting challenges in creative asset management and information governance that are found in few other places. Often the creative assets held by agencies pre-release, are highly sensitive. &nbsp;They could contain commercial information that must not be disclosed to the client\u2019s competitors before a public launch, or there may be [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":210,"parent":30,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-44","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":{"page_title_panel":"","has_hero_section":"disabled","d4bc3e80a56b2a4c9391e9dd54dc1755":"","hero_section":"type-1","hero_elements":[{"id":"custom_title","enabled":true,"heading_tag":"h1","title":"Home"},{"id":"custom_description","enabled":true,"description_visibility":{"desktop":true,"tablet":true,"mobile":false}},{"id":"custom_meta","enabled":false,"meta_elements":[{"id":"author","enabled":true,"label":"By","has_author_avatar":"yes","avatar_size":25},{"id":"post_date","enabled":true,"label":"On","date_format_source":"default","date_format":"M j, 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advertising industry presents some interesting challenges in creative asset management and information governance that are found in few other places. Often the creative assets held by agencies pre-release, are highly sensitive. &nbsp;They could contain commercial information that must not be disclosed to the client\u2019s competitors before a public launch, or there may be content awaiting legal clearance to broadcast. Leaks can cost huge financial and reputational damage. However, when content is broadcast to the public arena or published online, the sensitivity of that asset diminishes greatly. Advertiser TrustCreative agencies, digital agencies, asset management platforms and others in the advertising&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Hayden Clark","url":"https:\/\/www.assentinternational.com\/us\/author\/hayden-clark\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advertising - Assent International - United States<\/title>\n<meta name=\"description\" content=\"The advertising industry presents interesting challenges in creative asset management and information governance that are found other places.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.assentinternational.com\/us\/industries\/advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising - 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