{"id":488,"date":"2025-01-22T15:17:16","date_gmt":"2025-01-22T15:17:16","guid":{"rendered":"https:\/\/www.assentinternational.com\/us\/?p=488"},"modified":"2025-01-22T15:18:01","modified_gmt":"2025-01-22T15:18:01","slug":"translation-in-market-research-an-iso-20252-approach","status":"publish","type":"post","link":"https:\/\/www.assentinternational.com\/us\/translation-in-market-research-an-iso-20252-approach\/","title":{"rendered":"Translation in Market Research. An ISO 20252 Approach"},"content":{"rendered":"\n<div class=\"wp-block-stackable-hero alignfull stk-block-hero stk-has-bottom-separator stk-block stk-08a909b stk-block-background stk--has-background-overlay\" data-v=\"2\" data-block-id=\"08a909b\"><style>.stk-08a909b {background-color:#000000 !important;background-image:url(https:\/\/www.assentinternational.com\/us\/wp-content\/uploads\/2025\/01\/AdobeStock_810808313-1.jpeg) !important;background-attachment:fixed !important;min-height:900px !important;align-items:center !important;display:flex !important;}.stk-08a909b:before{background-color:#000000 !important;opacity:0.3 !important;}.stk-08a909b .stk-block-hero__content{min-height:500px !important;align-items:center !important;display:flex !important;}<\/style><div class=\"stk-block-hero__content stk-content-align stk-08a909b-column alignwide stk-container stk-08a909b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks has-text-align-center stk-08a909b-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c15fb3c\" id=\"translation-in-market-research-an-iso-20252-approach\" data-block-id=\"c15fb3c\"><style>.stk-c15fb3c .stk-block-heading__text{font-size:64px !important;color:#FFFFFF !important;font-weight:300 !important;font-family:\"IBM Plex Sans\", Sans-serif !important;}@media screen and (max-width:999px){.stk-c15fb3c .stk-block-heading__text{font-size:50px !important;}}<\/style><h1 class=\"stk-block-heading__text has-text-color has-white-color\">Translation in Market Research. An ISO 20252 Approach<\/h1><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-89d9702\" data-block-id=\"89d9702\"><style>.stk-89d9702 .stk-button-group{flex-direction:row !important;}@media screen and (max-width:999px){.stk-89d9702 .stk-button-group{flex-direction:row !important;}}@media screen and (max-width:689px){.stk-89d9702 .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-1a15986\" data-block-id=\"1a15986\"><style>.stk-1a15986 .stk-button{padding-right:32px !important;padding-left:32px !important;background:var(--theme-palette-color-1, #ff0000) !important;border-top-left-radius:50px !important;border-top-right-radius:50px !important;border-bottom-right-radius:50px !important;border-bottom-left-radius:50px !important;}.stk-1a15986 .stk-button__inner-text{font-family:\"IBM Plex Sans\", Sans-serif !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/www.assentinternational.com\/us\/contact\/\"><span class=\"stk-button__inner-text\">Contact Us<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><div class=\"stk-separator stk-separator__bottom\"><div class=\"stk-separator__wrapper\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1600 200\" class=\"stk-separator__layer-1\" preserveAspectRatio=\"none\" aria-hidden=\"true\"><path class=\"slant-2_svg__st1\" d=\"M1610 39.2V209H-10V39.2l810 118.9 810-118.9z\"><\/path><\/svg><\/div><\/div><\/div>\n\n\n\n<p>The <a href=\"https:\/\/www.assentinternational.com\/us\/iso-20252-consultants\/\">Market Research Industry<\/a> is international, with organizations often conducting fieldwork across many different countries and cultures. This means that data collection devices such as surveys (and their responses) can often need translating into the client\u2019s language in order to draw insights from the data.<\/p>\n\n\n\n<p>However, translating text presents risks of misinterpreting the content or missing important contextual localization.<\/p>\n\n\n\n<p>To address these risks, <a href=\"https:\/\/www.assentinternational.com\/us\/iso-20252-consultants\/\">ISO 20252<\/a> sets out some specific requirements in terms of the translator competence and translation process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Human Translator Competence in ISO 20252<\/h2>\n\n\n\n<p>The standard allows for translation to be conducted in-house by the market research company or by an external translation service provider.&nbsp; However, it also states that translation \u201cs<em>hall be done by a person or persons with mother-tongue language competence or equivalent skills in the source and target languages<\/em>\u201d.<\/p>\n\n\n\n<p>It also states that \u201cat least one\u201d translator should have prior experience of the type of document they are translating, for example a survey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Use of A.I and Machine Translation (MT) in ISO 20252<\/h2>\n\n\n\n<p>The standard also allows for the use of tools such as AI or Machine Translation (MT), which can speed up the process for the market research company, however review and revision controls apply, see below..<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Checking and Revision Translations in ISO 20252<\/h2>\n\n\n\n<p>Whether the original translation is performed by a human or with the help of AI\/MT, the output should be checked and revised by someone other than the translator, who has appropriate competence. This is a common practice within the language industry.<\/p>\n\n\n\n<p>If requested, the client or their representative should be allowed to review any translations.<\/p>\n\n\n\n<p>Records of the translation, checking and revisions should be maintained for traceability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Competence and Standards in the Languages Industry<\/h2>\n\n\n\n<p>Competence is a key theme throughout this section of the ISO 20252 standard but as with many standards, this is not clearly defined.\u00a0It is up to the organisation to determine their own competency requirements and ensure they are met.<\/p>\n\n\n\n<p>However, much like ISO 20252 is an industry specialist standard for the market research industry, the translation industry has their own standards which include specific competence requirements of translators.<\/p>\n\n\n\n<p>ISO 17100 provides the requirements for a quality translation service.\u00a0It sets out both the translation process and the specific competence requirements for translations.<\/p>\n\n\n\n<p>There are also translation service companies certified to ISO 17100, which can help in the selection of a competent supplier.<\/p>\n\n\n\n<p>Find out about <a href=\"https:\/\/atccertification.com\/iso-17100-certification\/\">ISO 17100 Certification<\/a>, or browse <a href=\"https:\/\/atccertification.com\/certified-clients\/\">companies certified by ATC Certification<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Implement ISO 20252:2019 or Navigate the Translation Requirements<\/h2>\n\n\n\n<p>Assent\u2019s <a href=\"https:\/\/www.assentinternational.com\/us\/iso-20252-consultants\/\">ISO 20252 consultants<\/a> can help you implement the full requirements of the standard, or provide specific help in areas such as translation, a particular Annex or Internal Audits.<\/p>\n\n\n\n<p><br><a href=\"https:\/\/www.assentinternational.com\/us\/contact\/\">Contact us<\/a> to discuss how we can help.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Translation in Market Research. An ISO 20252 Approach Contact Us The Market Research Industry is international, with organizations often conducting fieldwork across many different countries and cultures. This means that data collection devices such as surveys (and their responses) can often need translating into the client\u2019s language in order to draw insights from the data. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":489,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[17],"class_list":["post-488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","tag-blogs"],"blocksy_meta":{"has_hero_section":"disabled","styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"featured_image_urls_v2":{"full":["https:\/\/www.assentinternational.com\/us\/wp-content\/uploads\/2025\/01\/AdobeStock_810808313-1.jpeg",8064,5376,false],"thumbnail":["https:\/\/www.assentinternational.com\/us\/wp-content\/uploads\/2025\/01\/AdobeStock_810808313-1-150x150.jpeg",150,150,true],"medium":["https:\/\/www.assentinternational.com\/us\/wp-content\/uploads\/2025\/01\/AdobeStock_810808313-1-300x200.jpeg",300,200,true],"medium_large":["https:\/\/www.assentinternational.com\/us\/wp-content\/uploads\/2025\/01\/AdobeStock_810808313-1-768x512.jpeg",768,512,true],"large":["https:\/\/www.assentinternational.com\/us\/wp-content\/uploads\/2025\/01\/AdobeStock_810808313-1-1024x683.jpeg",1024,683,true],"1536x1536":["https:\/\/www.assentinternational.com\/us\/wp-content\/uploads\/2025\/01\/AdobeStock_810808313-1-1536x1024.jpeg",1536,1024,true],"2048x2048":["https:\/\/www.assentinternational.com\/us\/wp-content\/uploads\/2025\/01\/AdobeStock_810808313-1.jpeg",2048,1365,false]},"post_excerpt_stackable_v2":"<p>Translation in Market Research. An ISO 20252 Approach Contact Us The Market Research Industry is international, with organizations often conducting fieldwork across many different countries and cultures. This means that data collection devices such as surveys (and their responses) can often need translating into the client\u2019s language in order to draw insights from the data. However, translating text presents risks of misinterpreting the content or missing important contextual localization. To address these risks, ISO 20252 sets out some specific requirements in terms of the translator competence and translation process. Human Translator Competence in ISO 20252 The standard allows for translation&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/www.assentinternational.com\/us\/category\/blogs\/\" rel=\"category tag\">Blogs<\/a>","author_info_v2":{"name":"Hayden Clark","url":"https:\/\/www.assentinternational.com\/us\/author\/hayden-clark\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Translation in Market Research. 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